Facebook is one of the largest and most widely used social media platforms at the moment. This reality does not seem to be changing anytime soon. As such, it is useful for brands, personalities, businesses and the like to get in on the act and make the most of what the community has to offer. This is sometimes easier said than done however as it does take a healthy investment of thought and time in order to reap the successes from our efforts. Nevertheless, with a few tweaks in one’s approach, it is possible to manage and grow one’s Facebook community. Below we look at three powerful tips.

Three Facebook Community Management Tips

1. Don’t just rely only on automated posts

In today’s social media landscape, many of the platforms are connected and linked, and Facebook is no different. As such, one can post to Instagram and have it show up automatically within your Facebook community by way of your profile, fan page or group. While this may seem like a convenient and easy option, this is not always the best one. Each social media platform comes with its own culture and mode of interacting. As such, the same post that is posted to Instagram in a particular way that makes it successful on that platform may not be effective when posted in a similar manner on Facebook may not be as effective. Consider the culture of your Facebook community and perhaps tweak the post for that platform.

2. Post interactive content

A good tip for managing one’s Facebook community is to ensure that you post content that your community members are interested in, and can therefore interact with. Interactivity and a trading of views, opinions and overall fellowship is in essence the name of the game. You can generate interaction by including questions that require a response at the end of the post. Polls are also great for this.

3. Carve out time designated to managing the community

Time management is especially important on social media platforms like Facebook. Having scheduled or designated times of the day or specific days of the week specially carved out for actively engaging users on your Facebook page, group or profile is a good place to start. This way, your users can know when to expect to hear from you. Bear in mind the time zones of those who are most active within your target market when setting these scheduled posting times.

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