Zapisi v kategoriji ‘digital marketing’

Facebook is by far one of the most popular social media sites across the global divide. Apart from being one of the most popular social media tools, it has proven to be powerful marketing platform for businesses as well. This is owed to the high percentage of active users, who present a potential market base. Facebook advertising presents an opportunity to collect vital data to help you boost your advertisement targeting as well as attain a more effective and efficient advertising experience.

Before venturing into Facebook adverting, you first need to identify your goals for each campaign. Knowing what you intend to accomplish will make things easy for you, especially when it comes to strategizing. This means that if you are driven by a motive to grow your Facebook page, you need to employ a page likes campaign strategy. Alternatively, if your goal is to lure attention to a certain announcement or message, then post engagement advertising may come in handy.

Facebook advertising leads to enhanced brand awareness. Since most Facebook users have a tendency of checking their newsfeed several times each day, you ads attain repeated exposure. In fact, the continued visibility or presence of your ads help to cultivate a growth in trust and an opportunity to retarget a certain audience in the future. Facebook also enjoys a large mobile audience due to the increased smartphone penetration around many parts of the world. More specifically, the Facebook mobile app receives more than 800 million users who access it on a daily basis.

Facebook provides a wide-range of not only targeting but also retargeting options. These options can help your business narrow down the target audience in terms of age, geographic location, interests among many others. With the power editor tool, you can operate your Facebook advertising campaigns more easily. Additionally, you can leverage the use of a tracking pixel by inserting it into pages within your site. Doing so allows you to target the preferred customers with the commodities that they seem more interested in buying.

If your business is not qualified enough to undertake effective Facebook advertising, look for reputable experts in this field. Professionals will not only craft valuable and interesting content but also help you plan and manage your Facebook advertising campaigns appropriately.

When you run or administer a site, you have to keep track of your visitors so that you can find out what they like and what they don’t. Web analytics is the measurement, analysis and reporting of web and visitor data. The goal of web analytics is to improve the overall site usage. Since a site may have a lot of visitors, numbering in millions for the more popular sites, the amount of data that may be collected is very high. When you have a lot of web analytics data, it is not easy to find the information that you seek among all the data. That is why web analytics is not such an easy task. We therefore bring you a number of tips that will help improve how you analyze your web analytics data, so that you can improve your site usage.

One of the main things you can notice from your web analytics data is the type of web browser that is used by your visitors. For every visitor that visits your site, you can find out the name of the browser, the version number, the screen resolution used by the browser, the operating system, as well as other metrics such as the java or flash version that is installed on that browser. The screen resolution should tell you what are the most common screen resolutions that are used by your visitors, so that you can customize your website for that resolution. This way you can ensure that your site is presented well for every popular resolution that is used by your visitors. If you find that the firefox users are not able to view your site well, you can then fix your website code.

There are a couple of terms that you should be familiar with when you want to analyze your web analytics. The bounce rate refers to the percentage of the users visit your site, but then left the site without visiting another page. The exit percentage refers to percentage of users who exited a page, but only to visit some other page of your own site.


Having a website is a basic necessity in business as it will allow you to communicate effectively with your customers and other stakeholders. However, in a world where the vast majority of consumers use the internet to gather information about products and compare prices, no business can afford to have poor online visibility. Some business people may clam that they run a brick and mortar store, so they do not need to market their products or services online. The truth, however, is that even when going to a brick and mortar store, consumers normally use their smartphones and tablets to compare the product on offer to what other shops, both online and traditional, are offering. If they find that your prices are exorbitant, they will simply walk out of your store never to return again. While SEO can help make your website more visible to your target market, it has some shortcomings that Google Adwords has overcome.

The Google Adwords program has three main players; advertisers, publishers and Google. Advertisers are simply businesses that want to promote their brand, products or services online. Publishers, on the other hand, are individuals or firms with popular websites that receive a lot of traffic and contain relevant and appropriate content. Advertisers normally play their part through the Google Adsense program, which allows publishers to earn revenue by allowing Google to place ads on their sites. When advertisers create an account, link their credit card and set up their campaign, Google places ads on either their search results page, on third party websites, or on both platforms. When internet users run a search on related keywords, the ad will appear on top of all other results, which improves your chances of getting a lot of high quality traffic. If visitors on third party websites containing the ads are interested in what you have to offer, they will click on the ads and get redirected to your main site, where you can convert them. Advertisers pay per click, while publishers earn per click.

The main advantage of Google Adwords is that it has a high conversion rate. It also produces instant results. While SEO may take months or years of constant work to produce results, Adwords produce results immediately, which makes it suitable for promoting special offers, such as a sale.

Website owners and businesses alike can benefit from Facebook advertising. However, the truth is that many people don’t know how to use the platform to their advantage. At least when it comes to advertising. With that said, below are three tips to help you get the most from advertising on Facebook.

Try Facebook Offers
Advertisers should take advantage of Facebook Offers, which can capture your targeted audience’s attention. This features lets you promote a deal to Facebook users. You can use an offer to give something away for free, but in exchange for the users’ email address. You can give away an ebook or something of that nature. When it comes to this kind of Facebook advertising, you should target your fans/friends first. If you get a good response, then you can spend a little bit more and reach a larger number of people.

Add Images
Facebook advertising can be more effective when you use multiple images. When you create a PPC ad on Facebook, add a few images. Just make sure the images are different from one another because this will draw the most attention. Facebook allows you to upload six images in total, so try to use six images or at least three.

Customize Your Headline
A lot of people don’t customize their headline of the ad they create. Facebook automatically chooses the headline, which is the same as the title of your page’s profile. Don’t leave the title as-is, and create a more enticing heading. A headline can make or break an advertising campaign, so if you don’t have a catchy headline, then don’t expect people to click on it. If your headline is eye-catching and explains what your ad is or you make it as interesting and unique as possible, then many people will click on it.

Advertising Facebook is one of the best ways to reach current and potential customers. It’s also one of the quickest ways to grow your business, get new customers to visit both your website and physical location, if you do have a brick-and-mortar location. However, you want to keep the above tips in mind to get the most from it.


Love it or hate it, Facebook is still the largest social media platform around. As such, it is one of your best available tools for marketing your business or project and attracting the right clientele and customers, and perhaps increasing revenue. Of course, these results are not simply something you happen upon. Instead, it is the direct result of effective Facebook community management.

What Does effective Facebook Community Management Look Like?

While every business or project is unique in its own right, there are specific tenets that are a necessary part of effectively managing the Facebook community tied to the same. In other words, there are patterns to successfully managing a Facebook community. These patterns include the following:

1. Using well-designed template

Social media, and in particular, Facebook is an increasingly visible platform. As such, designing templates that are clean in design, and that reflect your brand as far as colors and communication style are concerned, is increasingly important. Creating such templates will give your brand a distinctive look. These sorts of posts tend to be attractive and help inspire interaction from members of your Facebook community.

2. Posting actionable content

In addition to creating attractive content, it helps if the posts are also interactive. Captioning posts with information that encourage users to respond will help increase interaction within your Facebook community. So, if your brand leans toward the funnier, lighter side of life, for example, then captions that reflect this while requiring some response from those who come across the post is a good place to start.

3. Being consistent

Consistency is the name of the game where effective Facebook community management is concerned. It helps a lot when your audience has an idea regarding what to expect from you. It makes your brand both reliable and engaging.

Using Your Facebook Community As A Lead Page

A Facebook community is a great place to bring your audience together while pointing them to your bigger picture. Your website traffic, or sales for your products and services, for example, can get a big boost from employing the above tips in managing your Facebook community. Start employing the principles of effective Facebook community management today and begin enjoying the benefits thereof.



Web analytics is something that didn’t exist just over a decade ago. Now, they are an extremely effective asset to every company that uses them. Analytics are basically metrics that companies can use to help identify what is effective and ineffective about their website. This will help them tailor the site to the users and help them get an optimal experience. It will also help the company get great results when it comes to sales.

How Web Analytics Work

Analytics are effective because they are exhaustive. Any kind of information can be gathered and analyzed. After the data that is requested is obtained, the information can be studied to understand what direction the company should go in with their website in the future. Some important stats are how many people visit the site each day, where they spend their time when they are at the site, what they click on, and how much time they spend on the site. Click-throughs are also a very important statistic when it comes to Google analytics.


Click-throughs are very important to sites that are geared towards SEO. This stat measures the amount of people that click on links on the website that leads them to other high authority websites. The most effective SEO companies help their sites have a high click through rate. They are good because they improve the analytics of the site that is being linked from and the site that is being linked too.


Any site that wants to improve their sales should employ the use of Google Analytics. If people aren’t spending a lot of time at your site, they are unlikely to spend money there. It’s important to find ways to keep people at the website longer so that they either buy something or use the information in a way that will benefit the company. Analytics can also analyze sales on a very basic level. Sales is something that every company should have their eye on at all times if they want to be effective in any way. Not using web analytics is a huge mistake for any website that wants to improve the success of its company..


Persons not quite familiar with Google AdWords will wish to know why it is important to use the popular pay-per-click service. The ads are shown in the search results of Google. When the user makes use of the correct keywords, in way of targeting their audience, they are able to reach individuals who truly have an interest in their respective products and/or services. The following content provides five very good reasons why a company is wise to make use of AdWords.

A very meaningful reason to use the popular AdWords is that the results are measurable:

A primary advantage online marketing has over television, which is traditional, or print media, is its level of measurement. True: it can be challenging, measuring the results of an SEO campaign. The preceding is so since the user is unable to attain a precise measurement as to why his or her ad decreased or increased within the rankings. The way to get around the difficulty is by using the AdWords pay-per-click measurement. The AdWords tool is most generally one of the best ways to measure what is working and what is not doing so well. The preceding is true since the tool is literally full of metrics which perform the task of measurement for the user. The AdWords tool can be set up according to a user’s advertising campaign. In example, the AdWords tool can be set up according to precise keyword searches. In example, a niche example is Chicago-style pizza as opposed to Chicago or Pizza, both which are generalized searches. The tool allows the user to narrow his or her audience by way of location, language, and even the device used, among other elements.

Google AdWords is quicker in results than SEO:

The non-benefit of SEO is that it may take literally months before true, positive results are noticed. The time factor has to do with other sites vying for a high-ranking within the search results. When a user makes use of Google AdWords, once a particular campaign is live, results are instantaneous. The preceding aside, the SEO campaign is still necessary, in order to attain success on the Internet. It is just in the meantime, the AdWords strategy will get a user to the top of the search results instantaneously.

The use of Google AdWords engages its user with new and improved ads:

The company makes it a point to continually improve upon AdWords. The preceding is necessary because it is one of the company’s main income sources. Google noted that ads listing products and video ads on YouTube were attaining more clicks from individuals. The engagement ads provide more revenue for Google and their advertising partners due to new and improved advertising formats and extensions.

Google Adwords is instrumental in the control of ad costs:

AdWords allows the user to set a high-end cost daily for a campaign. The user knows full well where the amount is set. The setup allows the user to properly budget for his or her advertising campaign with no necessity to worry if his or her allocated ad costs are being unfavorably surpassed. The worst of it is that the amount of advertising may start to decrease, once the budget is set at a lower amount. That said, the user, too, may set his or her budgetary figure in accordance with the current budget. The feature is very favorable, especially for the individual who wishes to attain a great deal of leads within a short duration of time.

Sometimes several campaigns are running on a day-to-day basis:

The user with multiple campaigns is encouraged to break up each campaign into 3 various targeted areas-those being, Display Network, Google Search, and Mobile Search.

The AdWords concept provides its user with the ability to outdo the competition:

Since Google AdWords is speedy when compared with search engine optimization, its user possesses a primary advantage over his or her competition. The user will already appear within the search engines. This is to say his or her site will receive more coveted clicks from the search results than other organizations within the industry. Some say, though: What if other companies, in the same field are making use of Google AdWords? According to Moz, eighty percent of search results contain Google AdWords advertising. The placements cover as much as eighty-five percent of the top space on the results page. The higher level ranking ads are said to be above the fold, on the results page. The preceding is not meant to simply infer that Google is gaining a great deal in way of prosperity–as is certainly the case. It also means since Google AdWords are used by more advertisers, each day, it is best, in order to compete effectively, with other industry professionals, to join in the PPC activity of using Google AdWords. That way, everyone competing is receiving a favorable ranking.

According to data from Facebook, more than 1.4 Billion people have an account on Facebook. That’s a number that is more than four times the population of the United States. It also implies that almost one in five people in the world have a Facebook account. To reach them, all you have to do is create a Facebook advertisitng campaign. In other words, there is no single social platform that allows you to reach one in five people in the world. Therefore reach is the one major advantage of advertising on Facebook.

Another advantage of Facebook advertisements is that you can create targeted ads. Advertisements can be targeted based on an individual’s location, age, gender, interests, as well as what they do on Facebook. Among these, location is one of the most important factors, because this allows an auto repair centre based in Chicago, for example, to reach the people who are based in Chicago. Similarly, if you are advertising for a club that caters to youth, you can make the advertisements target only people in the target age group.

Facebook allows you to create image based ads. This is in contrast to the rival service Google Adwords, which only allows you to create text based ads. With image based ads, you have more flexibility in the type of ads you can create. Along with the ability to create targeted advertisements, this adds an ability that is not available in any other major advertising platform.

One major benefit of advertising on Facebook is that you can specify an upper limit on the amount spent by you on any given advertising campaign. This assures you that you won’t end up paying through the roof for a successful advertising campaign.

Another major advantage of Facebook ads is that they allow you to reach mobile phone users. According to Facebook, more than 700 million users regularly use Facebook from their mobile phones. And the advertisements displayed to such users are also tailored for smartphones, giving them all the more reason to click them. This makes Facebook Advertising an excellent medium to reach mobile phone users too.


Facebook community management has no hard and fast rules. Different approaches seem to work for different communities. There are, however, some guidelines that can foster meaningful exchanges among participants. Here are some tips to assist creating a Facebook space that account holders enjoy visiting.

Set Ground Rules

If you do not set the rules early, you may see almost immediate chaos or tension in exchanges between community members. Your rules should include expectations for how people engage and how you will acknowledge or recognize participants. Unfortunately, it should also include rules for what consequences will occur if someone violates the rules. It is better that everyone knows expectations up front instead of fostering an environment that seems random. No community manager needs to explain why a rule-breaking member needs to be removed or blocked from posting. Make sure behavioral expectations are already in place.

Remember, It is Still Branding

You should conduct Facebook engagement in the same way you would conduct business. Typically, if you are involved in Facebook community management, you are representing a company, brand, idea, group or something that has a distinctive identity. Make sure every post and response represent the mission, vision or ideals of the sponsoring brand. If not, your engagement in the community could be a liability later.

Stay Abreast of Facebook Changes

When Facebook changes its algorithm, everything you have done before the change may require a different approach. In some cases, the algorithm may even shift the type of people who can see your posts or who can see yours. If you are in the position of being a manager, you must act as the manager at all times. This means being knowledgeable about the space that hosts your community. Make sure that you understand the changes well enough to know how it will affect your engagers and your community.

You may have to operate quite differently on a Facebook community page than you would on a personal page. Be prepared to be a prompt responder, remain calm no matter what tone another poster takes and accept responsibility when things do not go as planned. You are a key figure, so remember that everyone is always watching.

When we think of creating a website for our business, the first thing that comes to our mind is hiring the right people. With hiring the right people comes the issue of budget. And again, even if we spend in the initial process of getting our website ready, we will still be left with updating it on a regular basis. The solution for all these problems in is in a single word, and it is ‘WordPress’. It is a platform which provides you guidance and themes for getting your website ready in a few minutes. Since it has been developed by the best minds of the software field, you won’t have to worry about the quality. You must be wondering if you go the WordPress way, wouldn’t you become just another person in the crowd using the same website. The answer is ‘no’. There is not just one logistics wordpress theme, there are millions and millions of variations and then you are free to customize as well.

Not only do you get a good user interface that represents your business, but also tremendous control over the content of your portal. A content management system comes in built when you set up a website with logistics wordpress theme. If you want to change something that you uploaded on the website recently or any time in the past, it would take just a few clicks. You can upload and manage your content round the clock, any number of times and from wherever you would like to.

Logistics wordpress theme is specially designed for businesses in the field of transportation, warehousing, wholesaling, delivering, etc. It can help you manage all the operations of your business from one location and create a centralised system. You can maintain list of clients and even keep track of the delivery status of products. You can preview the logistics wordpress theme before you actually buy it. A website developed with this theme can be used to generate more business from the internet. If your website is appealing and delivers the right information to clients, they would surely get in touch with you.