Zapisi v kategoriji ‘SEO’

A good number of online marketers use Google AdWords as their major pay-per-click network. But the question of whether one could use the tool to drive their SEO campaign is much debated. And though many digital marketers tend to keep them as separate campaign strategies, the goal remains the same, which is increasing conversion and traffic. So in addition to using AdWords to increase paid traffic to a site, there are some ways in which one could use it for search engine optimization.

Keyword Research

Because keywords are the basis of any optimization campaign, one always needs to research them. And despite the availability of many special research tools, Google AdWords is simply miles ahead. To utilize the tool, one can either enter their site’s URL or put in some seed keywords, after which a bunch of appropriate keywords will be displayed. One can then analyze them to see which ones would be relevant and have a favorable global search volume.

Enhancing Conversion

Having picked the keywords, one needs to verify if they really work, i.e. if they convert like they should. No matter how well one can pick their keywords, it’s really hard to know if they will work well or not if they’re not tested in practice. This can be done with the help of an AdWords campaign. It would only take about a week to figure out the bounce rate for a certain keyword and from there work out if it would make sense conducting organic optimization for it. Doing this could save a lot of time on SEO efforts that would otherwise have gone to waste.

Enhancing Click-Thru Rate

AdWords could help one get a better CTR (Click-Thru Rate) with their existing rankings. In practice, a low CTR makes it hard to monetize traffic from a keyword where one ranks well. This could be due to a number of reasons, among them an inadequate title and description. If one runs an AdWords campaign and is satisfied with the performance, they may change their ad title and description till they feel they’ve reached the maximum CTR for the keywords. Though this may take several attempts, one is almost guaranteed to land a magical combination after which the rest will be easy.

Google Adwords is a valuable tool for online marketers. This especially applies for publishers and SEO specialists because it offers valuable insights. This enables one save effort and resources in their optimization efforts.

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Building a website is just the very first step of setting up an online business. To generate sales, you need traffic and a highly-convertible website. For many people, generating traffic is a myth. In fact, it is not easy for a newbie to know how to generate traffic to his newly built site. It takes a lot of efforts to learn the ropes. There are two ways to generate traffic online: paid marketing and SEO. SEO stands for search engine optimization and the traffic you receive through SEO is free. Paid marketing means that you will pay for the traffic you receive. If you have a tight budget or no budget at all, then SEO is your best bet.

How to Do SEO?

It differs from one person to the next, but generally you will need to generate a lot of backlinks to your main website and use the power of social media sites to drive traffic to your money-making site. You will need to write a lot of high-quality article on topics related to your site and post them on highly-popular social media sites to generate backlinks and traffic to your main site. Guest blogging is another way to do it. Many popular sites need new content to keep their audience interested, so you can write articles for them and include a link back to your site at the end of the article.

What to Avoid When Doing SEO?

Search engine optimization requires a lot of time and efforts. You should not expect to see outstanding results overnight. If you come across some shady SEO services that promise instant results, don’t trust them right away. They may be using blackhat techniques which is strictly prohibited, or they just want to scam you of your money. Before using SEO services to increase the ranking of your site in search engine results, you should do your own homework and research everything well. In fact, it is best to do SEO on your own at the beginning to learn how things actually work. Once you know the ropes, you can hire services to do all the manual preoperative steps for you.

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There are many ways to build traffic to a website. They include paid and free methods. You can use Facebook advertising to drive relevant traffic to your website. Facebook is the leading social media site in the world. Judging by the number of hours the average person spends on Facebook, this can be a platform from where you can reach potential clients with your marketing messages. Facebook offers a number of advertising models that can prove beneficial to your traffic generation efforts. With this marketing platform, you can choose to either target the fans of your Facebook page or visitors to your website who have Facebook accounts. Performance of Facebook ads can easily be established by viewing the reports panel in your account. Basing on the traffic that your ads are generating, you can choose to discontinue a campaign or to modify it. A daily budget can be set so that your daily expenditure does not exceed a particular level.

While setting the parameters of your Facebook ad, you need to take some factors into consideration. One of these issues is the audience being targeted. For Facebook advertising to be effective, you have to target people who are likely to be attracted by the content of your website. Another important matter is to specify the landing page of an advertisement. This can be your Facebook page or a page on your website. You will also have to specify the keywords being targeted. You can change the list of targeted keywords at any time. Keyword research is a continuous activity in internet marketing. Monitor your keywords closely, identify underperforming phrases, and replace them with the ones you think have potential.

With Facebook advertising, you can spend money to reach people who know who you are and are very familiar with your website. These are the people who have liked or followed your Facebook page. Alternatively, you can spend money to reach people who are least aware of your brand. It all depends with your advertising goals. It is important you come up with a list of what you want to accomplish with Facebook advertising before you start to run campaigns.

Web analytics tool is used by almost every modern online business, to track traffic details. But, in most cases, business managers and owners are not learned enough to understand or reap in the maximum benefits of the data presented by the analytics tool.

So, how to interpret web analytics tool information – and leverage the data for decreasing exit and bounce rates and increasing sales? The following are some tips to help you do just that.

• Learn how your site is getting accessed – laptops, desktops, mobile devices, etc. And do the optimization accordingly. Also, study sales and conversion rates, and how they differ with every device type. With approximately 40 percent of online activity created through mobile devices, it’s imperative to know the kind of devices used for accessing your site. Studying such information can help you understand page load times and layout issues, if any.

• Determine the traffic source, to help you ascertain where to put in your marketing dollars. Analytics information helps understand the marketing channel that’s contributing to the maximum conversions on your site. By tracking display, email and paid search marketing campaigns, you can determine the effectiveness of each campaign via analytics data.

• Discover the location of your visitors, for better targeting. Use a region filter for figuring out the nations, states or regions that generate the highest sales. You may later use the information for creating focused promotional campaigns. The data can also be utilized for finding out why a few regions aren’t converting much. Consider discounts, special offers, etc. to boost sales in those regions.

• Understand the requirements of your customers. Use Google Analytics’ Site Search information for determining the terms visitors are looking for on your web property, in addition to the page they’re currently visiting.

• Focus on bounce rates to find out where you are losing customers. Review your landing pages’ bounce rates. Hunt for pages with high bounce rates and higher traffic compared to other pages. High bounce rate pages indicate an issue with its primary data, call to actions or layout. Use them as an indicator of problematic pages.

http://www.red-orbit.com/services/web-analytics

Web analytics tool is used by almost every modern online business, to track traffic details. But, in most cases, business managers and owners are not learned enough to understand or reap in the maximum benefits of the data presented by the analytics tool.

So, how to interpret web analytics tool information – and leverage the data for decreasing exit and bounce rates and increasing sales? The following are some tips to help you do just that.

Learn how your site is getting accessed – laptops, desktops, mobile devices, etc. And do the optimization accordingly. Also, study sales and conversion rates, and how they differ with every device type. With approximately 40 percent of online activity created through mobile devices, it’s imperative to know the kind of devices used for accessing your site. Studying such information can help you understand page load times and layout issues, if any.

Determine the traffic source, to help you ascertain where to put in your marketing dollars. Analytics information helps understand the marketing channel that’s contributing to the maximum conversions on your site. By tracking display, email and paid search marketing campaigns, you can determine the effectiveness of each campaign via analytics data.

Discover the location of your visitors, for better targeting. Use a region filter for figuring out the nations, states or regions that generate the highest sales. You may later use the information for creating focused promotional campaigns. The data can also be utilized for finding out why a few regions aren’t converting much. Consider discounts, special offers, etc. to boost sales in those regions.

Understand the requirements of your customers. Use Google Analytics’ Site Search information for determining the terms visitors are looking for on your web property, in addition to the page they’re currently visiting.

Focus on bounce rates to find out where you are losing customers. Review your landing pages’ bounce rates. Hunt for pages with high bounce rates and higher traffic compared to other pages. High bounce rate pages indicate an issue with its primary data, call to actions or layout. Use them as an indicator of problematic pages.

Running a business with any level of success is not a task that is going to be very easy to accomplish, this is something that you have likely discovered already. Simply becoming aware of the fact that there are many complex hurdles for you to overcome before you are able to count on being able to achieve success would be the easiest way to avoid getting too frustrated by the experiences that are going to be a regular part of your journey.

The one thing that you will need to do in order to make your path to success as easy as it could be would be to determine how the money that you have available could be used for the purpose of increasing the audience that you are able to get in front of. Facebook advertising would be an effective tool that can help you reach a significant population within a short period of time. Rushing to achieve success is something that every professional in the business world is guilty of, but this can be a mistake that would only cause you to make a variety of mistakes that may be holding you back from where you would like to go. Do not make the financial mistake of spending your money on just any form of advertising because you are concerned with finding the thing that offers the best results, this is going to limit your ability to take full advantage of potential customers.

Instead, you want to put the money that you have available for advertising into Facebook advertising in order to ensure that you are taking full advantage of something that is proven to be very effective when it comes to driving traffic to your website and getting people to spend money. There may have been a time where shelling out a large amount of money in order to get an advertisement on television would be something worth tackling. However, you are going to be much better off with simply taking a more modern approach to how you are spending the funds intended to get a great audience.

 

If you wish to know who visits your website, what the visitors do and why they leave your site, then you should use web analytics. It is the procedure of collection, measurement as well as analysis of user activity on your site to comprehend and help achieve the desired goal of the site. Having a site without analytics programmed to it is useless. There is no point in spending your time and money on running a site when you are not tracking what’s happening on your site.

Advantages of web analytics

You might have seen counters on the bottom of a site that shows the number of visitors checking the site. The best thing about analytics is it lets you know more precise information about your visitors. You can figure out how many visitors have checked your site, how many of them are new visitors and how many are repeat visitors. You can also find out what was the first web page they visited and what was the last web page they visited before moving away from your site.

In addition to this, web analytics helps to know the time spent by each visitor on your site. This is very useful information that could let you predict whether your visitors will come again and become your prospects or not. For example, if a particular visitor spends substantial time in reading information on your site and checks your products or fills out a form to receive emails, you stand a good chance of getting a new lead.

You may send promotional emails pertaining to your visitor’s specifics and induce him to buy your products, which happen to be your obvious aim. On the basis of details about your visitors, you may also get to know the effectiveness of your marketing campaign. This means a big potential for increasing your future sales.

Thus, there are many fantastic reasons for employing web analytics. Complete breakdown of information about your visitors, ability to track potential leads and sales, testing of the effectiveness of your advertising campaign etc are some of the highlighting benefits of using analytics. Due to these reasons, it is strongly suggested to use analytics to insure your success online.

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Getting started with web analytics can be easy if you know what to expect. The practice itself can help you understand the way a website operates on a mathematical sales level, and will allow you to optimize your visitor strategies to ensure more conversions and better overall traffic. It is a vital part of marking the progress of any growing business, and it is especially important during the early stages of web development. For many beginning professionals, it can be difficult to keep track of all of the data and how it can be used. However, by remembering some of these following tips, you will see just how efficiently you can inspect the information to achieve the desired results.

To begin, visit the website and start noting the main details. What type of customer experience are you receiving? What are the clearly defined objectives of this website? Is anything particularly well or poorly done? Asking questions like this can help you lay down the foundation for further inspections. Once all of this basic information has been accounted for, you can proceed to the finer details. Look into the acquisition strategy and see the numbers behind how well it works. Inspect the statistics as they relate to visitors orbiting the website, and determine if there are ways to improve visitor loyalty.

Look at the landing page and take a quick stock of the quality. Is there anything immediate that you can fix? Is there anything broke that would require a greater degree of dedication to fix? If the website has no problems, then it is important to reinforce the best features. What content makes the most money? How can the relevant strategies around this content be made stronger? Because of how organic the web analytics process is, there is no single approach that will guarantee the best results. In order to achieve what you want with the website, you need to be ready to stay versatile. Some websites will have immediately apparent problems that will need planning to fix, while other websites may simply require for you to optimize them further.

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Google AdWords tutorials and guides are galore online – written by individual bloggers and Google itself. However, despite the abundant information available, there are a few things many people still don’t know about the platform. Here are a handful of them:

i) Free ad management for three months

No, you aren’t getting free ads for 90 days, but Google Partners can possibly offer their fresh clients free management for three months, directly by the sales representatives of Google. This initial free-run means you can test the waters with Google advertising. The advertising costs, as mentioned earlier, are still payable. However, a large management fee is out of the window.

ii) Not all features may be appropriate

Google has several features under its hood and it keeps adding new ones to the tally quite consistently. So, there’s a lot to choose from for the potential client. However, not every feature works for everyone and it is, in fact, wise to ignore most. Learn more about the offerings and choose what best suits your needs.

iii) Video remarketing is not limited to YouTube

Remarketing is another attempt to attract visitors who didn’t care the first time. Since AdWords and YouTube are integrated, Internet video campaigns have become quite a common ground. But, many people still hold video campaigns only within YouTube realms. Most don’t realize it’s possible to feature a short video on a niche site that’s closely related to the video content. In fact, conversion rates are much higher this way since the audience is more targeted, unlike YouTube where general audience are likely to see marketing ads as an eyesore and ignore them, as a result.

iv) Mobile campaigns can account for desktop hits

In the past, Google AdWords offered different ads based on the device type. Much to marketers’ despair, the feature is no longer available but the mobile campaigns are on. However, the problem is that there’s no certainty the mobile ad budget would burn out only on mobile ad clicks. In other words, mobile ad campaigns do not exclude desktop views. In worst-case scenarios, you are likely to overpay for useless desktop clicks.

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When you build a website, you’ve got to make sure that you leave every opportunity open to get visitors. While guest blogging and using your social media accounts are both great ways to get exposure, nothing works quite as well as having the right keywords. While you might think doing your keyword research is old fashioned, it is still a key part of making sure that your website receives the proper amount of traffic. Before you start, though, you need to know how to make sure that your research pays off and that you choose the right keywords to dominate the search rankings.

First and foremost, you have to be realistic when choosing your keywords. Simple, short keywords are almost entirely dominated by huge businesses – they got there first, and they have bigger budgets to make sure that they continue to stay on top of the search rankings. What you need to do, though, is to find out what you can do to dominate local searches – smaller, more niche words that will allow customers in your area to find you. This means taking the time to know how your competition is doing, and making sure that you understand the basics of SEO.

This often means that keyword research needs to be accompanied by the help of a solid SEO company. The right kind of SEO work will allow you to make sure that you will have a perfectly designed site and that you will also be able to get new business. If you are able to work with the right company, you can rest easily knowing that your keyword research is being handled by the professionals.

Keyword research is a key part of making sure that your business succeeds. If you don’t have the right keywords, you can’t get traffic – and that means monetizing your site will fail. Always remember to do your research, target the right words and to work with a good SEO company in order to make sure that your site gets more traffic. If you do the work ahead of time, you’ll get the best results.

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