A friend once asked me if I could write a profile for her. She had been online for a number of months and wasn’t getting the response she was hoping for. Seeing as she was much better with numbers than with words, I said yes, as any good friend would. I thought I would write up a great profile, making sure that anyone who read it sent her an email without even thinking twice. She was relieved and I was happy to be of service.
I punched up her online dating personals ad and I read it from top to bottom. By the end of it, I realized the horrible truth: I really couldn’t help her. What stared back at my from the bright screen was a great description of her. She was open about her likes and dislikes, such as the Simpsons and business shows. She spoke about her love of fried foods and her aquarium. She mentioned how she was never really into the bar scene and would prefer to stay home on weekends with a good book and teen comedies. This was her to a tee. The only problem I could think of is that she was open and honest and there just weren’t a lot of people looking for the same things.
The moral of this story is that we are who we are. Writing about anything in your profile that’s an accurate reflection of who you are is the best thing you can do. You might not attract people in droves, but you’re guaranteed to attract the right kind of people – the kind that are interested in you!

When you run or administer a site, you have to keep track of your visitors so that you can find out what they like and what they don’t. Web analytics is the measurement, analysis and reporting of web and visitor data. The goal of web analytics is to improve the overall site usage. Since a site may have a lot of visitors, numbering in millions for the more popular sites, the amount of data that may be collected is very high. When you have a lot of web analytics data, it is not easy to find the information that you seek among all the data. That is why web analytics is not such an easy task. We therefore bring you a number of tips that will help improve how you analyze your web analytics data, so that you can improve your site usage.

One of the main things you can notice from your web analytics data is the type of web browser that is used by your visitors. For every visitor that visits your site, you can find out the name of the browser, the version number, the screen resolution used by the browser, the operating system, as well as other metrics such as the java or flash version that is installed on that browser. The screen resolution should tell you what are the most common screen resolutions that are used by your visitors, so that you can customize your website for that resolution. This way you can ensure that your site is presented well for every popular resolution that is used by your visitors. If you find that the firefox users are not able to view your site well, you can then fix your website code.

There are a couple of terms that you should be familiar with when you want to analyze your web analytics. The bounce rate refers to the percentage of the users visit your site, but then left the site without visiting another page. The exit percentage refers to percentage of users who exited a page, but only to visit some other page of your own site.


For a lot of people who are going on vacation, it is often a good idea for you to make use of car hire Spain so that you can have a good quality car rental option that gets you to where you need to go. One of the most important things that you need to keep in mind is that there are very good companies out there that you can actually rent your car from so this is something that you were going to want to research before choosing a company that is going to rent out the car to you. By choosing a good quality company for your car rental, this is going to help you to feel more confident in your decision on what you have chosen and this could help to save you a lot of money as well.

Taking a good vacation with your loved ones can be a great way for you to connect with them and to also have a great time while doing it. The problem that a lot of people who vacation is that they do not have a good quality car rental and so they have issues with getting around to where they need to go without having to use a different type of transportation that is simply too expensive for their budget.

You are going to want to consider looking into car hire Spain companies that happen to be available to you so that you are able to save money and get exactly what you need in no time at all. This is something that you will find to be incredibly beneficial in your everyday life and it can be something that also helps you on vacation when trying to get to different locations and not being able to do so because of the fact that you do not have a good quality car that you are going to be able to rely on when you are alongside all of your family members and simply needs something that you are going to be able to use when getting back and forth to different location while on holiday.


Having a website is a basic necessity in business as it will allow you to communicate effectively with your customers and other stakeholders. However, in a world where the vast majority of consumers use the internet to gather information about products and compare prices, no business can afford to have poor online visibility. Some business people may clam that they run a brick and mortar store, so they do not need to market their products or services online. The truth, however, is that even when going to a brick and mortar store, consumers normally use their smartphones and tablets to compare the product on offer to what other shops, both online and traditional, are offering. If they find that your prices are exorbitant, they will simply walk out of your store never to return again. While SEO can help make your website more visible to your target market, it has some shortcomings that Google Adwords has overcome.

The Google Adwords program has three main players; advertisers, publishers and Google. Advertisers are simply businesses that want to promote their brand, products or services online. Publishers, on the other hand, are individuals or firms with popular websites that receive a lot of traffic and contain relevant and appropriate content. Advertisers normally play their part through the Google Adsense program, which allows publishers to earn revenue by allowing Google to place ads on their sites. When advertisers create an account, link their credit card and set up their campaign, Google places ads on either their search results page, on third party websites, or on both platforms. When internet users run a search on related keywords, the ad will appear on top of all other results, which improves your chances of getting a lot of high quality traffic. If visitors on third party websites containing the ads are interested in what you have to offer, they will click on the ads and get redirected to your main site, where you can convert them. Advertisers pay per click, while publishers earn per click.

The main advantage of Google Adwords is that it has a high conversion rate. It also produces instant results. While SEO may take months or years of constant work to produce results, Adwords produce results immediately, which makes it suitable for promoting special offers, such as a sale.

Website owners and businesses alike can benefit from Facebook advertising. However, the truth is that many people don’t know how to use the platform to their advantage. At least when it comes to advertising. With that said, below are three tips to help you get the most from advertising on Facebook.

Try Facebook Offers
Advertisers should take advantage of Facebook Offers, which can capture your targeted audience’s attention. This features lets you promote a deal to Facebook users. You can use an offer to give something away for free, but in exchange for the users’ email address. You can give away an ebook or something of that nature. When it comes to this kind of Facebook advertising, you should target your fans/friends first. If you get a good response, then you can spend a little bit more and reach a larger number of people.

Add Images
Facebook advertising can be more effective when you use multiple images. When you create a PPC ad on Facebook, add a few images. Just make sure the images are different from one another because this will draw the most attention. Facebook allows you to upload six images in total, so try to use six images or at least three.

Customize Your Headline
A lot of people don’t customize their headline of the ad they create. Facebook automatically chooses the headline, which is the same as the title of your page’s profile. Don’t leave the title as-is, and create a more enticing heading. A headline can make or break an advertising campaign, so if you don’t have a catchy headline, then don’t expect people to click on it. If your headline is eye-catching and explains what your ad is or you make it as interesting and unique as possible, then many people will click on it.

Advertising Facebook is one of the best ways to reach current and potential customers. It’s also one of the quickest ways to grow your business, get new customers to visit both your website and physical location, if you do have a brick-and-mortar location. However, you want to keep the above tips in mind to get the most from it.


Love it or hate it, Facebook is still the largest social media platform around. As such, it is one of your best available tools for marketing your business or project and attracting the right clientele and customers, and perhaps increasing revenue. Of course, these results are not simply something you happen upon. Instead, it is the direct result of effective Facebook community management.

What Does effective Facebook Community Management Look Like?

While every business or project is unique in its own right, there are specific tenets that are a necessary part of effectively managing the Facebook community tied to the same. In other words, there are patterns to successfully managing a Facebook community. These patterns include the following:

1. Using well-designed template

Social media, and in particular, Facebook is an increasingly visible platform. As such, designing templates that are clean in design, and that reflect your brand as far as colors and communication style are concerned, is increasingly important. Creating such templates will give your brand a distinctive look. These sorts of posts tend to be attractive and help inspire interaction from members of your Facebook community.

2. Posting actionable content

In addition to creating attractive content, it helps if the posts are also interactive. Captioning posts with information that encourage users to respond will help increase interaction within your Facebook community. So, if your brand leans toward the funnier, lighter side of life, for example, then captions that reflect this while requiring some response from those who come across the post is a good place to start.

3. Being consistent

Consistency is the name of the game where effective Facebook community management is concerned. It helps a lot when your audience has an idea regarding what to expect from you. It makes your brand both reliable and engaging.

Using Your Facebook Community As A Lead Page

A Facebook community is a great place to bring your audience together while pointing them to your bigger picture. Your website traffic, or sales for your products and services, for example, can get a big boost from employing the above tips in managing your Facebook community. Start employing the principles of effective Facebook community management today and begin enjoying the benefits thereof.



Web analytics is something that didn’t exist just over a decade ago. Now, they are an extremely effective asset to every company that uses them. Analytics are basically metrics that companies can use to help identify what is effective and ineffective about their website. This will help them tailor the site to the users and help them get an optimal experience. It will also help the company get great results when it comes to sales.

How Web Analytics Work

Analytics are effective because they are exhaustive. Any kind of information can be gathered and analyzed. After the data that is requested is obtained, the information can be studied to understand what direction the company should go in with their website in the future. Some important stats are how many people visit the site each day, where they spend their time when they are at the site, what they click on, and how much time they spend on the site. Click-throughs are also a very important statistic when it comes to Google analytics.


Click-throughs are very important to sites that are geared towards SEO. This stat measures the amount of people that click on links on the website that leads them to other high authority websites. The most effective SEO companies help their sites have a high click through rate. They are good because they improve the analytics of the site that is being linked from and the site that is being linked too.


Any site that wants to improve their sales should employ the use of Google Analytics. If people aren’t spending a lot of time at your site, they are unlikely to spend money there. It’s important to find ways to keep people at the website longer so that they either buy something or use the information in a way that will benefit the company. Analytics can also analyze sales on a very basic level. Sales is something that every company should have their eye on at all times if they want to be effective in any way. Not using web analytics is a huge mistake for any website that wants to improve the success of its company..


We book our tickets a few days or at least a few hours in advance. We do this to make our journey without any shocks and surprises. The idea is to make a plan and stick to it. Booking a local transport is as important as booking your long-distance flight tickets. Otherwise, you run the risk of being duped of your time and money if you look for hiring taxis just from the road. When you book a car hire Barcelona airport in advance, you can search and verify the service provider ensuring that you are engaging with the right person or company. Similarly, you can pick a vehicle of your choice if you are booking in advance. If you try to get a car on rent at the last moment, you will have to make do with whatever you get. Not only do you have to manage with whatever is available, but you also end up paying a lot more than the normal rate. Further, when travelling with somebody, it is really embarrassing to wait for a few minutes or a few hours beside the road. You may even get late for the appointment.

International travellers should look for a car rental service that operates in many countries. Sticking to the same company for the car rental service is useful. The more you stay with a company, the more they know your preferences. In the long run, you can accumulate points and redeem these in exchange for free rides. Most of the corporate houses associate with a single company. This gives their employees, representatives and associates a feeling of safety. This is because they are sure as to the kind of people they are dealing with. Frequently changing car rental service gives a sense of insecurity. You never know who will behave which way.

If you are looking for a comfortable and bump-free journey, it is always a good idea to find a car hire Barcelona Airport well in advance. Above all, when you travel to unfamiliar places, you want to deal with somebody or some company you are familiar with.

If you are looking for cheap flights to Slovenia, you should explore opportunities with Adria airlines. Since they fly close to 200 scheduled flights every week, it is highly probable that you would be able to find something that suits your requirements. Apart from the above number of flights per week, Adria also runs charter flights. It is a member of the Star Alliance network as well. This makes it connect passengers to over 1300 destinations across the globe. Even if you do not get a direct flight, you can always find connecting flights and reach your destination. The network takes pride in offering competitive fares across the globe.

There are several factors when we choose a flight, including its stoppages, fare, schedule, service and convenience. When all these things are favourable to our travel plan, we buy tickets for the flight. There are times when we have to make last minute changes to our plans. In this situation, the one thing that hurts most is the money lost in cancellation of tickets. With Adria, you can make changes to your plan using the online portal. You can change the class, date and time of your travel depending on the fare condition of your ticket. With 55 years of track record of excellence, Adria is a preferred choice of millions around the world. With Adria, you can find offers and discounts on one-way flights, round trips, family trips, and charter flights. These offers and discounts are often floated during festive season and holidays. For keeping abreast of these, you should sign up for the e-newsletter published by the airlines. Subscribing to the newsletter is easy as you just need to visit their website and fill your name and email address in a form.

And if you ever wondered about finding cheap flights to Slovenia, then you should know that it is a possibility. The money you save on flight tickets can be used for other activities like accommodation, food, conveyance, etc. In terms of a holiday, Slovenia won’t disappoint you. You can find peace of mind here and there is enough opportunity for adventure as well.

Persons not quite familiar with Google AdWords will wish to know why it is important to use the popular pay-per-click service. The ads are shown in the search results of Google. When the user makes use of the correct keywords, in way of targeting their audience, they are able to reach individuals who truly have an interest in their respective products and/or services. The following content provides five very good reasons why a company is wise to make use of AdWords.

A very meaningful reason to use the popular AdWords is that the results are measurable:

A primary advantage online marketing has over television, which is traditional, or print media, is its level of measurement. True: it can be challenging, measuring the results of an SEO campaign. The preceding is so since the user is unable to attain a precise measurement as to why his or her ad decreased or increased within the rankings. The way to get around the difficulty is by using the AdWords pay-per-click measurement. The AdWords tool is most generally one of the best ways to measure what is working and what is not doing so well. The preceding is true since the tool is literally full of metrics which perform the task of measurement for the user. The AdWords tool can be set up according to a user’s advertising campaign. In example, the AdWords tool can be set up according to precise keyword searches. In example, a niche example is Chicago-style pizza as opposed to Chicago or Pizza, both which are generalized searches. The tool allows the user to narrow his or her audience by way of location, language, and even the device used, among other elements.

Google AdWords is quicker in results than SEO:

The non-benefit of SEO is that it may take literally months before true, positive results are noticed. The time factor has to do with other sites vying for a high-ranking within the search results. When a user makes use of Google AdWords, once a particular campaign is live, results are instantaneous. The preceding aside, the SEO campaign is still necessary, in order to attain success on the Internet. It is just in the meantime, the AdWords strategy will get a user to the top of the search results instantaneously.

The use of Google AdWords engages its user with new and improved ads:

The company makes it a point to continually improve upon AdWords. The preceding is necessary because it is one of the company’s main income sources. Google noted that ads listing products and video ads on YouTube were attaining more clicks from individuals. The engagement ads provide more revenue for Google and their advertising partners due to new and improved advertising formats and extensions.

Google Adwords is instrumental in the control of ad costs:

AdWords allows the user to set a high-end cost daily for a campaign. The user knows full well where the amount is set. The setup allows the user to properly budget for his or her advertising campaign with no necessity to worry if his or her allocated ad costs are being unfavorably surpassed. The worst of it is that the amount of advertising may start to decrease, once the budget is set at a lower amount. That said, the user, too, may set his or her budgetary figure in accordance with the current budget. The feature is very favorable, especially for the individual who wishes to attain a great deal of leads within a short duration of time.

Sometimes several campaigns are running on a day-to-day basis:

The user with multiple campaigns is encouraged to break up each campaign into 3 various targeted areas-those being, Display Network, Google Search, and Mobile Search.

The AdWords concept provides its user with the ability to outdo the competition:

Since Google AdWords is speedy when compared with search engine optimization, its user possesses a primary advantage over his or her competition. The user will already appear within the search engines. This is to say his or her site will receive more coveted clicks from the search results than other organizations within the industry. Some say, though: What if other companies, in the same field are making use of Google AdWords? According to Moz, eighty percent of search results contain Google AdWords advertising. The placements cover as much as eighty-five percent of the top space on the results page. The higher level ranking ads are said to be above the fold, on the results page. The preceding is not meant to simply infer that Google is gaining a great deal in way of prosperity–as is certainly the case. It also means since Google AdWords are used by more advertisers, each day, it is best, in order to compete effectively, with other industry professionals, to join in the PPC activity of using Google AdWords. That way, everyone competing is receiving a favorable ranking.