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Facebook community management has no hard and fast rules. Different approaches seem to work for different communities. There are, however, some guidelines that can foster meaningful exchanges among participants. Here are some tips to assist creating a Facebook space that account holders enjoy visiting.

Set Ground Rules

If you do not set the rules early, you may see almost immediate chaos or tension in exchanges between community members. Your rules should include expectations for how people engage and how you will acknowledge or recognize participants. Unfortunately, it should also include rules for what consequences will occur if someone violates the rules. It is better that everyone knows expectations up front instead of fostering an environment that seems random. No community manager needs to explain why a rule-breaking member needs to be removed or blocked from posting. Make sure behavioral expectations are already in place.

Remember, It is Still Branding

You should conduct Facebook engagement in the same way you would conduct business. Typically, if you are involved in Facebook community management, you are representing a company, brand, idea, group or something that has a distinctive identity. Make sure every post and response represent the mission, vision or ideals of the sponsoring brand. If not, your engagement in the community could be a liability later.

Stay Abreast of Facebook Changes

When Facebook changes its algorithm, everything you have done before the change may require a different approach. In some cases, the algorithm may even shift the type of people who can see your posts or who can see yours. If you are in the position of being a manager, you must act as the manager at all times. This means being knowledgeable about the space that hosts your community. Make sure that you understand the changes well enough to know how it will affect your engagers and your community.

You may have to operate quite differently on a Facebook community page than you would on a personal page. Be prepared to be a prompt responder, remain calm no matter what tone another poster takes and accept responsibility when things do not go as planned. You are a key figure, so remember that everyone is always watching.

Facebook is one of the largest and most widely used social media platforms at the moment. This reality does not seem to be changing anytime soon. As such, it is useful for brands, personalities, businesses and the like to get in on the act and make the most of what the community has to offer. This is sometimes easier said than done however as it does take a healthy investment of thought and time in order to reap the successes from our efforts. Nevertheless, with a few tweaks in one’s approach, it is possible to manage and grow one’s Facebook community. Below we look at three powerful tips.

Three Facebook Community Management Tips

1. Don’t just rely only on automated posts

In today’s social media landscape, many of the platforms are connected and linked, and Facebook is no different. As such, one can post to Instagram and have it show up automatically within your Facebook community by way of your profile, fan page or group. While this may seem like a convenient and easy option, this is not always the best one. Each social media platform comes with its own culture and mode of interacting. As such, the same post that is posted to Instagram in a particular way that makes it successful on that platform may not be effective when posted in a similar manner on Facebook may not be as effective. Consider the culture of your Facebook community and perhaps tweak the post for that platform.

2. Post interactive content

A good tip for managing one’s Facebook community is to ensure that you post content that your community members are interested in, and can therefore interact with. Interactivity and a trading of views, opinions and overall fellowship is in essence the name of the game. You can generate interaction by including questions that require a response at the end of the post. Polls are also great for this.

3. Carve out time designated to managing the community

Time management is especially important on social media platforms like Facebook. Having scheduled or designated times of the day or specific days of the week specially carved out for actively engaging users on your Facebook page, group or profile is a good place to start. This way, your users can know when to expect to hear from you. Bear in mind the time zones of those who are most active within your target market when setting these scheduled posting times.

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Simply setting up a Facebook page for your company, brand, products or services isn’t enough, you also need to ensure that you’re managing it well in order to get the most out of it! Community managers play a vital role as far as Facebook pages are concerned, they help people out, give advice, get to know the customers and also try to ‘keep the peace’ in case of such pages. While small businesses can make do with a single admin for their Facebook page, larger and more popular businesses would require the help of a Facebook community manager.

The main objective of facebook community management is to facilitate postings, discussions and moderation. When done right, this can be a great way of growing your Facebook community. One of the most important tips pertaining to this type of management would be to always respond to the questions posted by the people on the page in a timely manner. It does not matter if you don’t have the answer to what they’re asking, you should still try your best to help them out and they would surely appreciate it. After all, the primary purpose of opening such a Facebook page is to help the people out, therefore you have to be a good resource and not leave questions unanswered.

Another useful tip in this regard would be to engage your fans or the people who liked the page. Facebook community management is all about stirring up excitement and hype within the community. You can take some time out to thank your special customers on the page. Also, try to encourage conversation with the community, after all, the more the conversations, the higher would be the viral nature of your Facebook page.

Also, try to moderate as much as possible, even if it can be quite a tedious job to do at times. Try to delete spams, issue warnings and step in when the conversation is veering towards an aggressive tone. It is your job as a Facebook Community manager to ensure that the people are playing nice on your public page. To make your work easier, you can also post rules within the ‘Info’ box of your page. Also, watch out for people who mark others’ comments as spam for no apparent reason and undo it. This mostly happens in case of an argument or a heated thread.