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Facebook is by far one of the most popular social media sites across the global divide. Apart from being one of the most popular social media tools, it has proven to be powerful marketing platform for businesses as well. This is owed to the high percentage of active users, who present a potential market base. Facebook advertising presents an opportunity to collect vital data to help you boost your advertisement targeting as well as attain a more effective and efficient advertising experience.

Before venturing into Facebook adverting, you first need to identify your goals for each campaign. Knowing what you intend to accomplish will make things easy for you, especially when it comes to strategizing. This means that if you are driven by a motive to grow your Facebook page, you need to employ a page likes campaign strategy. Alternatively, if your goal is to lure attention to a certain announcement or message, then post engagement advertising may come in handy.

Facebook advertising leads to enhanced brand awareness. Since most Facebook users have a tendency of checking their newsfeed several times each day, you ads attain repeated exposure. In fact, the continued visibility or presence of your ads help to cultivate a growth in trust and an opportunity to retarget a certain audience in the future. Facebook also enjoys a large mobile audience due to the increased smartphone penetration around many parts of the world. More specifically, the Facebook mobile app receives more than 800 million users who access it on a daily basis.

Facebook provides a wide-range of not only targeting but also retargeting options. These options can help your business narrow down the target audience in terms of age, geographic location, interests among many others. With the power editor tool, you can operate your Facebook advertising campaigns more easily. Additionally, you can leverage the use of a tracking pixel by inserting it into pages within your site. Doing so allows you to target the preferred customers with the commodities that they seem more interested in buying.

If your business is not qualified enough to undertake effective Facebook advertising, look for reputable experts in this field. Professionals will not only craft valuable and interesting content but also help you plan and manage your Facebook advertising campaigns appropriately.

Website owners and businesses alike can benefit from Facebook advertising. However, the truth is that many people don’t know how to use the platform to their advantage. At least when it comes to advertising. With that said, below are three tips to help you get the most from advertising on Facebook.

Try Facebook Offers
Advertisers should take advantage of Facebook Offers, which can capture your targeted audience’s attention. This features lets you promote a deal to Facebook users. You can use an offer to give something away for free, but in exchange for the users’ email address. You can give away an ebook or something of that nature. When it comes to this kind of Facebook advertising, you should target your fans/friends first. If you get a good response, then you can spend a little bit more and reach a larger number of people.

Add Images
Facebook advertising can be more effective when you use multiple images. When you create a PPC ad on Facebook, add a few images. Just make sure the images are different from one another because this will draw the most attention. Facebook allows you to upload six images in total, so try to use six images or at least three.

Customize Your Headline
A lot of people don’t customize their headline of the ad they create. Facebook automatically chooses the headline, which is the same as the title of your page’s profile. Don’t leave the title as-is, and create a more enticing heading. A headline can make or break an advertising campaign, so if you don’t have a catchy headline, then don’t expect people to click on it. If your headline is eye-catching and explains what your ad is or you make it as interesting and unique as possible, then many people will click on it.

Advertising Facebook is one of the best ways to reach current and potential customers. It’s also one of the quickest ways to grow your business, get new customers to visit both your website and physical location, if you do have a brick-and-mortar location. However, you want to keep the above tips in mind to get the most from it.


Love it or hate it, Facebook is still the largest social media platform around. As such, it is one of your best available tools for marketing your business or project and attracting the right clientele and customers, and perhaps increasing revenue. Of course, these results are not simply something you happen upon. Instead, it is the direct result of effective Facebook community management.

What Does effective Facebook Community Management Look Like?

While every business or project is unique in its own right, there are specific tenets that are a necessary part of effectively managing the Facebook community tied to the same. In other words, there are patterns to successfully managing a Facebook community. These patterns include the following:

1. Using well-designed template

Social media, and in particular, Facebook is an increasingly visible platform. As such, designing templates that are clean in design, and that reflect your brand as far as colors and communication style are concerned, is increasingly important. Creating such templates will give your brand a distinctive look. These sorts of posts tend to be attractive and help inspire interaction from members of your Facebook community.

2. Posting actionable content

In addition to creating attractive content, it helps if the posts are also interactive. Captioning posts with information that encourage users to respond will help increase interaction within your Facebook community. So, if your brand leans toward the funnier, lighter side of life, for example, then captions that reflect this while requiring some response from those who come across the post is a good place to start.

3. Being consistent

Consistency is the name of the game where effective Facebook community management is concerned. It helps a lot when your audience has an idea regarding what to expect from you. It makes your brand both reliable and engaging.

Using Your Facebook Community As A Lead Page

A Facebook community is a great place to bring your audience together while pointing them to your bigger picture. Your website traffic, or sales for your products and services, for example, can get a big boost from employing the above tips in managing your Facebook community. Start employing the principles of effective Facebook community management today and begin enjoying the benefits thereof.



According to data from Facebook, more than 1.4 Billion people have an account on Facebook. That’s a number that is more than four times the population of the United States. It also implies that almost one in five people in the world have a Facebook account. To reach them, all you have to do is create a Facebook advertisitng campaign. In other words, there is no single social platform that allows you to reach one in five people in the world. Therefore reach is the one major advantage of advertising on Facebook.

Another advantage of Facebook advertisements is that you can create targeted ads. Advertisements can be targeted based on an individual’s location, age, gender, interests, as well as what they do on Facebook. Among these, location is one of the most important factors, because this allows an auto repair centre based in Chicago, for example, to reach the people who are based in Chicago. Similarly, if you are advertising for a club that caters to youth, you can make the advertisements target only people in the target age group.

Facebook allows you to create image based ads. This is in contrast to the rival service Google Adwords, which only allows you to create text based ads. With image based ads, you have more flexibility in the type of ads you can create. Along with the ability to create targeted advertisements, this adds an ability that is not available in any other major advertising platform.

One major benefit of advertising on Facebook is that you can specify an upper limit on the amount spent by you on any given advertising campaign. This assures you that you won’t end up paying through the roof for a successful advertising campaign.

Another major advantage of Facebook ads is that they allow you to reach mobile phone users. According to Facebook, more than 700 million users regularly use Facebook from their mobile phones. And the advertisements displayed to such users are also tailored for smartphones, giving them all the more reason to click them. This makes Facebook Advertising an excellent medium to reach mobile phone users too.


Facebook community management has no hard and fast rules. Different approaches seem to work for different communities. There are, however, some guidelines that can foster meaningful exchanges among participants. Here are some tips to assist creating a Facebook space that account holders enjoy visiting.

Set Ground Rules

If you do not set the rules early, you may see almost immediate chaos or tension in exchanges between community members. Your rules should include expectations for how people engage and how you will acknowledge or recognize participants. Unfortunately, it should also include rules for what consequences will occur if someone violates the rules. It is better that everyone knows expectations up front instead of fostering an environment that seems random. No community manager needs to explain why a rule-breaking member needs to be removed or blocked from posting. Make sure behavioral expectations are already in place.

Remember, It is Still Branding

You should conduct Facebook engagement in the same way you would conduct business. Typically, if you are involved in Facebook community management, you are representing a company, brand, idea, group or something that has a distinctive identity. Make sure every post and response represent the mission, vision or ideals of the sponsoring brand. If not, your engagement in the community could be a liability later.

Stay Abreast of Facebook Changes

When Facebook changes its algorithm, everything you have done before the change may require a different approach. In some cases, the algorithm may even shift the type of people who can see your posts or who can see yours. If you are in the position of being a manager, you must act as the manager at all times. This means being knowledgeable about the space that hosts your community. Make sure that you understand the changes well enough to know how it will affect your engagers and your community.

You may have to operate quite differently on a Facebook community page than you would on a personal page. Be prepared to be a prompt responder, remain calm no matter what tone another poster takes and accept responsibility when things do not go as planned. You are a key figure, so remember that everyone is always watching.

Facebook is one of the largest and most widely used social media platforms at the moment. This reality does not seem to be changing anytime soon. As such, it is useful for brands, personalities, businesses and the like to get in on the act and make the most of what the community has to offer. This is sometimes easier said than done however as it does take a healthy investment of thought and time in order to reap the successes from our efforts. Nevertheless, with a few tweaks in one’s approach, it is possible to manage and grow one’s Facebook community. Below we look at three powerful tips.

Three Facebook Community Management Tips

1. Don’t just rely only on automated posts

In today’s social media landscape, many of the platforms are connected and linked, and Facebook is no different. As such, one can post to Instagram and have it show up automatically within your Facebook community by way of your profile, fan page or group. While this may seem like a convenient and easy option, this is not always the best one. Each social media platform comes with its own culture and mode of interacting. As such, the same post that is posted to Instagram in a particular way that makes it successful on that platform may not be effective when posted in a similar manner on Facebook may not be as effective. Consider the culture of your Facebook community and perhaps tweak the post for that platform.

2. Post interactive content

A good tip for managing one’s Facebook community is to ensure that you post content that your community members are interested in, and can therefore interact with. Interactivity and a trading of views, opinions and overall fellowship is in essence the name of the game. You can generate interaction by including questions that require a response at the end of the post. Polls are also great for this.

3. Carve out time designated to managing the community

Time management is especially important on social media platforms like Facebook. Having scheduled or designated times of the day or specific days of the week specially carved out for actively engaging users on your Facebook page, group or profile is a good place to start. This way, your users can know when to expect to hear from you. Bear in mind the time zones of those who are most active within your target market when setting these scheduled posting times.

Simply setting up a Facebook page for your company, brand, products or services isn’t enough, you also need to ensure that you’re managing it well in order to get the most out of it! Community managers play a vital role as far as Facebook pages are concerned, they help people out, give advice, get to know the customers and also try to ‘keep the peace’ in case of such pages. While small businesses can make do with a single admin for their Facebook page, larger and more popular businesses would require the help of a Facebook community manager.

The main objective of facebook community management is to facilitate postings, discussions and moderation. When done right, this can be a great way of growing your Facebook community. One of the most important tips pertaining to this type of management would be to always respond to the questions posted by the people on the page in a timely manner. It does not matter if you don’t have the answer to what they’re asking, you should still try your best to help them out and they would surely appreciate it. After all, the primary purpose of opening such a Facebook page is to help the people out, therefore you have to be a good resource and not leave questions unanswered.

Another useful tip in this regard would be to engage your fans or the people who liked the page. Facebook community management is all about stirring up excitement and hype within the community. You can take some time out to thank your special customers on the page. Also, try to encourage conversation with the community, after all, the more the conversations, the higher would be the viral nature of your Facebook page.

Also, try to moderate as much as possible, even if it can be quite a tedious job to do at times. Try to delete spams, issue warnings and step in when the conversation is veering towards an aggressive tone. It is your job as a Facebook Community manager to ensure that the people are playing nice on your public page. To make your work easier, you can also post rules within the ‘Info’ box of your page. Also, watch out for people who mark others’ comments as spam for no apparent reason and undo it. This mostly happens in case of an argument or a heated thread.

Creating a successful Facebook advertising campaign is dependent on the actual offer, advert copy and audience targeting. All these pillars provide much needed assistance to the ad campaign. However, the offer is the most crucial. The audience must be provided a hook to opt-in or click-through. The following offer types tend to work best on Facebook.

Cheat Sheets and Checklists

Offer your Facebook fans valuable information bits as cheat sheets, check lists, reports, or guides and they will be enticed to click.

Tool Kits

A resource list or tool kit is another product type that provides the means necessary for achieving specific objectives instead of the information to attain a goal. There isn’t a major difference here. The distinguishing factor is primarily in the content, which is a software product or vital information sources list. The product may still be the report, but there could be a mention about the resources or tools in the copy.


Rich media content such as videos are good data mediums because reading doesn’t grab everyone’s fancy. Most people often like to relax and watch, and they’ll let their email addresses pay for the convenience.


Facebook advertising is almost perfect for webinar promotion, despite these working the best mostly for recognized people. If you have provided some value to people in the past, they’re likely to mark their calendars for your future events. The value offering could take shape of a video, checklist or anything else.

Free Book Offer

If you have content to dispel, there’s a valuable strategy in hand. You can try any of these two methods. Make a book offer or provide the most valuable and outstanding piece of information in the book.

Physical Items

All the above mentioned ideas are connected to digital products – they are instant, simple to deliver and easy to order. Physical products are also an option if you can play on user impulses.

The product choice is crucial. It must be something people should pick up sans too much thought. If it is possible to imagine it inside a rack besides a Staples or Home Depot cash desk, you are right on track. Again, the goal is to make people click.

If you are interested in getting started with top quality Facebook advertising, it is strongly recommended for you to look into some methods that can allow you to make the most of your options. Facebook advertising can be one of the most efficient ways for you to draw attention to your brand, and it can build you long term followers that you can use for your platform.

One of the first and most important things that you need to do with your Facebook advertising platform is look into ways to generate constant content. This is important because you will be able to attract the attention of more people and keep existing fans where you want them. The right content can also be a good way for you to reach out with other professionals. Ultimately, the content that you establish and keep up with will allow your audience to connect with you on a more personal level.

Another good way to keep up with those emotional connections is by getting in touch with your audience through comments and replies as well. This is particularly important because it will show that you are transparent in the way that you run your business. It can be a great way for you to connect with your audience and even entice them to bring you more attention. The way that you respond can be one of the best ways for you to establish yourself as an authority in the field, especially if you are already building a base.

Finally, it can be a good idea for you to use Facebook as a promotional platform. In addition to actual written content, you will be able to draw further attention to your promotional options. Here, you can leak teasers or bring further attention to your products and platform with the right marketing. Be sure to consult with the right experts in order to make the most of your opportunities. You will be surprised by how simple it can be for you to take advantage of Facebook in a relatively organic and beneficial way for the long term of your business.


There are many ways to build traffic to a website. They include paid and free methods. You can use Facebook advertising to drive relevant traffic to your website. Facebook is the leading social media site in the world. Judging by the number of hours the average person spends on Facebook, this can be a platform from where you can reach potential clients with your marketing messages. Facebook offers a number of advertising models that can prove beneficial to your traffic generation efforts. With this marketing platform, you can choose to either target the fans of your Facebook page or visitors to your website who have Facebook accounts. Performance of Facebook ads can easily be established by viewing the reports panel in your account. Basing on the traffic that your ads are generating, you can choose to discontinue a campaign or to modify it. A daily budget can be set so that your daily expenditure does not exceed a particular level.

While setting the parameters of your Facebook ad, you need to take some factors into consideration. One of these issues is the audience being targeted. For Facebook advertising to be effective, you have to target people who are likely to be attracted by the content of your website. Another important matter is to specify the landing page of an advertisement. This can be your Facebook page or a page on your website. You will also have to specify the keywords being targeted. You can change the list of targeted keywords at any time. Keyword research is a continuous activity in internet marketing. Monitor your keywords closely, identify underperforming phrases, and replace them with the ones you think have potential.

With Facebook advertising, you can spend money to reach people who know who you are and are very familiar with your website. These are the people who have liked or followed your Facebook page. Alternatively, you can spend money to reach people who are least aware of your brand. It all depends with your advertising goals. It is important you come up with a list of what you want to accomplish with Facebook advertising before you start to run campaigns.