Zapisi označeni z ‘marketing’

Most small business owners know that a good online presence is key to their success. After all, the vast majority of people today are shopping online, and these potential customers expect to be able to find the products and services they need with a simple Google search. Of course, even if you have already had a great website designed for your company and you’re actively engaged in various social media platforms, you still need an affordable and effective way to draw targeted traffic to your site. Fortunately, the Google AdWords program offers an excellent solution. With a well-designed AdWords campaign you can market your products or services, drive traffic to your site and increase sales for greater profitability.

One of the most common ways that businesses use to reach potential customers is with the implementation of SEO (Search Engine Optimization) strategies that will help them rank better with the major search engines. While the right SEO, such as quality content, well-chosen keywords and a user-friendly website are all essential in creating a professional online image, it can be hard for a small business to earn top ranking in the search engines, especially when they are competing against big companies that have expert SEO teams and advertising budgets in the millions of dollars. However, with a Google AdWords campaign, it is possible for even a small company to gain a foothold in capturing the tremendous number of potential customers searching for the products and services they have to offer.

With Google AdWords, you can use specific keywords to help target the customers who are looking for your products or services. It is important to choose the right keywords, so careful research should be conducted to ensure you choose the keywords or keyword phrases that your potential customers are searching. When you choose well optimized keywords for your AdWords campaign, you’ll be able to reach more customers. Another benefit with an AdWords campaign is that you can retarget your customers. If a potential customer visits your site, a cookie placed in your site’s code can allow you to have your ad follow that visitor, retargeting them with your ad when they use a Google search or Google Display Network.



Marketing is a tough job, and it doesn’t get any easier these days as well because we live in a digital era wherein there are hordes of new trends and techniques sweeping over every now and then. While the internet is definitely a storehouse of information and you can have access to a lot of resources sitting in front of your computer, it is always good to get a fresh perspective on things! And what better way of doing it than to learn from the experts in a marketing conference? The Inorbit Conference 2016 is a must-attend event for all who wish to learn about marketing from the experts themselves.

Spread over a period of two days, the Inorbit Conference is one of the most anticipated events of the year. There will be as many as twenty speakers from the industry who will be sharing knowledge and tips with the attendees via lectures, interactive discussions and case studies. Slated to take place on Thursday 10th and Friday 11th March, this conference promises to be very enlightening and resourceful. Each day, there will be ten experts from the industry coming in to offer the most interesting and insightful talks that would help the attendees up their marketing games successfully!

The two-day conference will be taking place in the beautiful Ljubljana, the picturesque capital of Slovenia. To be precise it will be held in the Brdo pri Kranju country mansion, which has a very interesting history as it was built back in 1446. It wouldn’t be wrong to refer to the venue as ‘heaven on Earth’ because it is a treat for the eyes. Thus, even when you’re retiring in your hotel room after the conference is over, you will still have a beautiful view to stare at.

There is still time to register for the Inorbit Conference if you haven’t already. However, it is advisable to do so as fast as possible because time is running out since the event is just round the corner. With subsidized ticket rates, thanks to the generosity of the sponsors, it is definitely worthwhile to sign up or enroll for the seminar. Also, you will be taking home lots of actionable ideas with you to execute in your office/company!

With the advent of the net, more and more individuals are using online platforms for interacting, shopping and other chores. While this has provided utmost convenience, it has also opened up venues for businesses to market their products to potential customers on the web. However, online marketing is getting more and more challenging. Every business is employing online strategies to win prospects. In such a situation, you need to come up with unique and proven strategies that will get you prospects even in a saturated marketing environment. This is where inbound conferences hosted by Inorbit come into the picture to provide help with innovative marketing techniques.

What are inbound conferences?

Inbound or market conferences are seminars on marketing. A typical marketing conference will have 5 to 10 marketing gurus who deliver their thoughts and ideology on modern marketing methods. These experts will share their success stories; the problems they faced during their marketing campaigns and how they overcame those hurdles.

Importance of inbound conferences

Many entrepreneurs never attend a conference on marketing; they think attending a marketing conference is just a waste of time. However, most of these entrepreneurs pay a dearly price in terms of losing prospects due to stiff competition on the net. The truth is a conference on marketing allows you to sharpen your marketing skills, which in turn ensures you will fare much better in your promotional campaigns.

In addition to this, experts at the conference will give you tips on how to stay determined in your efforts. Whether you need help with social media marketing or paid search marketing, you can have your queries resolved at the conference. By employing innovative strategies shared by experts, you can definitely surpass the competition and make higher sales.

Concluding words

Winning customers in this competitive online era is undoubtedly a challenge. You have to apply distinct and effective strategies that will allow you to accomplish your marketing goals. It is possible to attain your marketing objectives by applying innovative strategies shared by marketing experts at inbound conferences organized by Inorbit. Make sure you attend a couple of conferences on a regular basis, and you could record a big success on the net.

There are many ways to build traffic to a website. They include paid and free methods. You can use Facebook advertising to drive relevant traffic to your website. Facebook is the leading social media site in the world. Judging by the number of hours the average person spends on Facebook, this can be a platform from where you can reach potential clients with your marketing messages. Facebook offers a number of advertising models that can prove beneficial to your traffic generation efforts. With this marketing platform, you can choose to either target the fans of your Facebook page or visitors to your website who have Facebook accounts. Performance of Facebook ads can easily be established by viewing the reports panel in your account. Basing on the traffic that your ads are generating, you can choose to discontinue a campaign or to modify it. A daily budget can be set so that your daily expenditure does not exceed a particular level.

While setting the parameters of your Facebook ad, you need to take some factors into consideration. One of these issues is the audience being targeted. For Facebook advertising to be effective, you have to target people who are likely to be attracted by the content of your website. Another important matter is to specify the landing page of an advertisement. This can be your Facebook page or a page on your website. You will also have to specify the keywords being targeted. You can change the list of targeted keywords at any time. Keyword research is a continuous activity in internet marketing. Monitor your keywords closely, identify underperforming phrases, and replace them with the ones you think have potential.

With Facebook advertising, you can spend money to reach people who know who you are and are very familiar with your website. These are the people who have liked or followed your Facebook page. Alternatively, you can spend money to reach people who are least aware of your brand. It all depends with your advertising goals. It is important you come up with a list of what you want to accomplish with Facebook advertising before you start to run campaigns.