Zapisi označeni z ‘online optimization’

A good number of online marketers use Google AdWords as their major pay-per-click network. But the question of whether one could use the tool to drive their SEO campaign is much debated. And though many digital marketers tend to keep them as separate campaign strategies, the goal remains the same, which is increasing conversion and traffic. So in addition to using AdWords to increase paid traffic to a site, there are some ways in which one could use it for search engine optimization.

Keyword Research

Because keywords are the basis of any optimization campaign, one always needs to research them. And despite the availability of many special research tools, Google AdWords is simply miles ahead. To utilize the tool, one can either enter their site’s URL or put in some seed keywords, after which a bunch of appropriate keywords will be displayed. One can then analyze them to see which ones would be relevant and have a favorable global search volume.

Enhancing Conversion

Having picked the keywords, one needs to verify if they really work, i.e. if they convert like they should. No matter how well one can pick their keywords, it’s really hard to know if they will work well or not if they’re not tested in practice. This can be done with the help of an AdWords campaign. It would only take about a week to figure out the bounce rate for a certain keyword and from there work out if it would make sense conducting organic optimization for it. Doing this could save a lot of time on SEO efforts that would otherwise have gone to waste.

Enhancing Click-Thru Rate

AdWords could help one get a better CTR (Click-Thru Rate) with their existing rankings. In practice, a low CTR makes it hard to monetize traffic from a keyword where one ranks well. This could be due to a number of reasons, among them an inadequate title and description. If one runs an AdWords campaign and is satisfied with the performance, they may change their ad title and description till they feel they’ve reached the maximum CTR for the keywords. Though this may take several attempts, one is almost guaranteed to land a magical combination after which the rest will be easy.

Google Adwords is a valuable tool for online marketers. This especially applies for publishers and SEO specialists because it offers valuable insights. This enables one save effort and resources in their optimization efforts.

When you build a website, you’ve got to make sure that you leave every opportunity open to get visitors. While guest blogging and using your social media accounts are both great ways to get exposure, nothing works quite as well as having the right keywords. While you might think doing your keyword research is old fashioned, it is still a key part of making sure that your website receives the proper amount of traffic. Before you start, though, you need to know how to make sure that your research pays off and that you choose the right keywords to dominate the search rankings.

First and foremost, you have to be realistic when choosing your keywords. Simple, short keywords are almost entirely dominated by huge businesses – they got there first, and they have bigger budgets to make sure that they continue to stay on top of the search rankings. What you need to do, though, is to find out what you can do to dominate local searches – smaller, more niche words that will allow customers in your area to find you. This means taking the time to know how your competition is doing, and making sure that you understand the basics of SEO.

This often means that keyword research needs to be accompanied by the help of a solid SEO company. The right kind of SEO work will allow you to make sure that you will have a perfectly designed site and that you will also be able to get new business. If you are able to work with the right company, you can rest easily knowing that your keyword research is being handled by the professionals.

Keyword research is a key part of making sure that your business succeeds. If you don’t have the right keywords, you can’t get traffic – and that means monetizing your site will fail. Always remember to do your research, target the right words and to work with a good SEO company in order to make sure that your site gets more traffic. If you do the work ahead of time, you’ll get the best results.