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Web analytics tool is used by almost every modern online business, to track traffic details. But, in most cases, business managers and owners are not learned enough to understand or reap in the maximum benefits of the data presented by the analytics tool.

So, how to interpret web analytics tool information – and leverage the data for decreasing exit and bounce rates and increasing sales? The following are some tips to help you do just that.

Learn how your site is getting accessed – laptops, desktops, mobile devices, etc. And do the optimization accordingly. Also, study sales and conversion rates, and how they differ with every device type. With approximately 40 percent of online activity created through mobile devices, it’s imperative to know the kind of devices used for accessing your site. Studying such information can help you understand page load times and layout issues, if any.

Determine the traffic source, to help you ascertain where to put in your marketing dollars. Analytics information helps understand the marketing channel that’s contributing to the maximum conversions on your site. By tracking display, email and paid search marketing campaigns, you can determine the effectiveness of each campaign via analytics data.

Discover the location of your visitors, for better targeting. Use a region filter for figuring out the nations, states or regions that generate the highest sales. You may later use the information for creating focused promotional campaigns. The data can also be utilized for finding out why a few regions aren’t converting much. Consider discounts, special offers, etc. to boost sales in those regions.

Understand the requirements of your customers. Use Google Analytics’ Site Search information for determining the terms visitors are looking for on your web property, in addition to the page they’re currently visiting.

Focus on bounce rates to find out where you are losing customers. Review your landing pages’ bounce rates. Hunt for pages with high bounce rates and higher traffic compared to other pages. High bounce rate pages indicate an issue with its primary data, call to actions or layout. Use them as an indicator of problematic pages.

When you build a website, you’ve got to make sure that you leave every opportunity open to get visitors. While guest blogging and using your social media accounts are both great ways to get exposure, nothing works quite as well as having the right keywords. While you might think doing your keyword research is old fashioned, it is still a key part of making sure that your website receives the proper amount of traffic. Before you start, though, you need to know how to make sure that your research pays off and that you choose the right keywords to dominate the search rankings.

First and foremost, you have to be realistic when choosing your keywords. Simple, short keywords are almost entirely dominated by huge businesses – they got there first, and they have bigger budgets to make sure that they continue to stay on top of the search rankings. What you need to do, though, is to find out what you can do to dominate local searches – smaller, more niche words that will allow customers in your area to find you. This means taking the time to know how your competition is doing, and making sure that you understand the basics of SEO.

This often means that keyword research needs to be accompanied by the help of a solid SEO company. The right kind of SEO work will allow you to make sure that you will have a perfectly designed site and that you will also be able to get new business. If you are able to work with the right company, you can rest easily knowing that your keyword research is being handled by the professionals.

Keyword research is a key part of making sure that your business succeeds. If you don’t have the right keywords, you can’t get traffic – and that means monetizing your site will fail. Always remember to do your research, target the right words and to work with a good SEO company in order to make sure that your site gets more traffic. If you do the work ahead of time, you’ll get the best results.