Zapisi označeni z ‘web analytics’

When you run or administer a site, you have to keep track of your visitors so that you can find out what they like and what they don’t. Web analytics is the measurement, analysis and reporting of web and visitor data. The goal of web analytics is to improve the overall site usage. Since a site may have a lot of visitors, numbering in millions for the more popular sites, the amount of data that may be collected is very high. When you have a lot of web analytics data, it is not easy to find the information that you seek among all the data. That is why web analytics is not such an easy task. We therefore bring you a number of tips that will help improve how you analyze your web analytics data, so that you can improve your site usage.

One of the main things you can notice from your web analytics data is the type of web browser that is used by your visitors. For every visitor that visits your site, you can find out the name of the browser, the version number, the screen resolution used by the browser, the operating system, as well as other metrics such as the java or flash version that is installed on that browser. The screen resolution should tell you what are the most common screen resolutions that are used by your visitors, so that you can customize your website for that resolution. This way you can ensure that your site is presented well for every popular resolution that is used by your visitors. If you find that the firefox users are not able to view your site well, you can then fix your website code.

There are a couple of terms that you should be familiar with when you want to analyze your web analytics. The bounce rate refers to the percentage of the users visit your site, but then left the site without visiting another page. The exit percentage refers to percentage of users who exited a page, but only to visit some other page of your own site.

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Web analytics tool is used by almost every modern online business, to track traffic details. But, in most cases, business managers and owners are not learned enough to understand or reap in the maximum benefits of the data presented by the analytics tool.

So, how to interpret web analytics tool information – and leverage the data for decreasing exit and bounce rates and increasing sales? The following are some tips to help you do just that.

• Learn how your site is getting accessed – laptops, desktops, mobile devices, etc. And do the optimization accordingly. Also, study sales and conversion rates, and how they differ with every device type. With approximately 40 percent of online activity created through mobile devices, it’s imperative to know the kind of devices used for accessing your site. Studying such information can help you understand page load times and layout issues, if any.

• Determine the traffic source, to help you ascertain where to put in your marketing dollars. Analytics information helps understand the marketing channel that’s contributing to the maximum conversions on your site. By tracking display, email and paid search marketing campaigns, you can determine the effectiveness of each campaign via analytics data.

• Discover the location of your visitors, for better targeting. Use a region filter for figuring out the nations, states or regions that generate the highest sales. You may later use the information for creating focused promotional campaigns. The data can also be utilized for finding out why a few regions aren’t converting much. Consider discounts, special offers, etc. to boost sales in those regions.

• Understand the requirements of your customers. Use Google Analytics’ Site Search information for determining the terms visitors are looking for on your web property, in addition to the page they’re currently visiting.

• Focus on bounce rates to find out where you are losing customers. Review your landing pages’ bounce rates. Hunt for pages with high bounce rates and higher traffic compared to other pages. High bounce rate pages indicate an issue with its primary data, call to actions or layout. Use them as an indicator of problematic pages.

http://www.red-orbit.com/services/web-analytics

Web analytics tool is used by almost every modern online business, to track traffic details. But, in most cases, business managers and owners are not learned enough to understand or reap in the maximum benefits of the data presented by the analytics tool.

So, how to interpret web analytics tool information – and leverage the data for decreasing exit and bounce rates and increasing sales? The following are some tips to help you do just that.

Learn how your site is getting accessed – laptops, desktops, mobile devices, etc. And do the optimization accordingly. Also, study sales and conversion rates, and how they differ with every device type. With approximately 40 percent of online activity created through mobile devices, it’s imperative to know the kind of devices used for accessing your site. Studying such information can help you understand page load times and layout issues, if any.

Determine the traffic source, to help you ascertain where to put in your marketing dollars. Analytics information helps understand the marketing channel that’s contributing to the maximum conversions on your site. By tracking display, email and paid search marketing campaigns, you can determine the effectiveness of each campaign via analytics data.

Discover the location of your visitors, for better targeting. Use a region filter for figuring out the nations, states or regions that generate the highest sales. You may later use the information for creating focused promotional campaigns. The data can also be utilized for finding out why a few regions aren’t converting much. Consider discounts, special offers, etc. to boost sales in those regions.

Understand the requirements of your customers. Use Google Analytics’ Site Search information for determining the terms visitors are looking for on your web property, in addition to the page they’re currently visiting.

Focus on bounce rates to find out where you are losing customers. Review your landing pages’ bounce rates. Hunt for pages with high bounce rates and higher traffic compared to other pages. High bounce rate pages indicate an issue with its primary data, call to actions or layout. Use them as an indicator of problematic pages.

If you wish to know who visits your website, what the visitors do and why they leave your site, then you should use web analytics. It is the procedure of collection, measurement as well as analysis of user activity on your site to comprehend and help achieve the desired goal of the site. Having a site without analytics programmed to it is useless. There is no point in spending your time and money on running a site when you are not tracking what’s happening on your site.

Advantages of web analytics

You might have seen counters on the bottom of a site that shows the number of visitors checking the site. The best thing about analytics is it lets you know more precise information about your visitors. You can figure out how many visitors have checked your site, how many of them are new visitors and how many are repeat visitors. You can also find out what was the first web page they visited and what was the last web page they visited before moving away from your site.

In addition to this, web analytics helps to know the time spent by each visitor on your site. This is very useful information that could let you predict whether your visitors will come again and become your prospects or not. For example, if a particular visitor spends substantial time in reading information on your site and checks your products or fills out a form to receive emails, you stand a good chance of getting a new lead.

You may send promotional emails pertaining to your visitor’s specifics and induce him to buy your products, which happen to be your obvious aim. On the basis of details about your visitors, you may also get to know the effectiveness of your marketing campaign. This means a big potential for increasing your future sales.

Thus, there are many fantastic reasons for employing web analytics. Complete breakdown of information about your visitors, ability to track potential leads and sales, testing of the effectiveness of your advertising campaign etc are some of the highlighting benefits of using analytics. Due to these reasons, it is strongly suggested to use analytics to insure your success online.

http://www.red-orbit.com/services/web-analytics

Getting started with web analytics can be easy if you know what to expect. The practice itself can help you understand the way a website operates on a mathematical sales level, and will allow you to optimize your visitor strategies to ensure more conversions and better overall traffic. It is a vital part of marking the progress of any growing business, and it is especially important during the early stages of web development. For many beginning professionals, it can be difficult to keep track of all of the data and how it can be used. However, by remembering some of these following tips, you will see just how efficiently you can inspect the information to achieve the desired results.

To begin, visit the website and start noting the main details. What type of customer experience are you receiving? What are the clearly defined objectives of this website? Is anything particularly well or poorly done? Asking questions like this can help you lay down the foundation for further inspections. Once all of this basic information has been accounted for, you can proceed to the finer details. Look into the acquisition strategy and see the numbers behind how well it works. Inspect the statistics as they relate to visitors orbiting the website, and determine if there are ways to improve visitor loyalty.

Look at the landing page and take a quick stock of the quality. Is there anything immediate that you can fix? Is there anything broke that would require a greater degree of dedication to fix? If the website has no problems, then it is important to reinforce the best features. What content makes the most money? How can the relevant strategies around this content be made stronger? Because of how organic the web analytics process is, there is no single approach that will guarantee the best results. In order to achieve what you want with the website, you need to be ready to stay versatile. Some websites will have immediately apparent problems that will need planning to fix, while other websites may simply require for you to optimize them further.

http://www.red-orbit.com/services/web-analytics

Getting started with web analytics can be easy if you know what to expect. The practice itself can help you understand the way a website operates on a mathematical sales level, and will allow you to optimize your visitor strategies to ensure more conversions and better overall traffic. It is a vital part of marking the progress of any growing business, and it is especially important during the early stages of web development. For many beginning professionals, it can be difficult to keep track of all of the data and how it can be used. However, by remembering some of these following tips, you will see just how efficiently you can inspect the information to achieve the desired results.

To begin, visit the website and start noting the main details. What type of customer experience are you receiving? What are the clearly defined objectives of this website? Is anything particularly well or poorly done? Asking questions like this can help you lay down the foundation for further inspections. Once all of this basic information has been accounted for, you can proceed to the finer details. Look into the acquisition strategy and see the numbers behind how well it works. Inspect the statistics as they relate to visitors orbiting the website, and determine if there are ways to improve visitor loyalty.

Look at the landing page and take a quick stock of the quality. Is there anything immediate that you can fix? Is there anything broke that would require a greater degree of dedication to fix? If the website has no problems, then it is important to reinforce the best features. What content makes the most money? How can the relevant strategies around this content be made stronger? Because of how organic the web analytics process is, there is no single approach that will guarantee the best results. In order to achieve what you want with the website, you need to be ready to stay versatile. Some websites will have immediately apparent problems that will need planning to fix, while other websites may simply require for you to optimize them further.

http://www.red-orbit.com/services/web-analytics